If you haven’t heard of this wacky yet effective blog promotional method, then it’s high time that you tried it: stickers! That’s right, using stickers is a foolproof way to spread the word about your URL offline. And it’s damn fun too.

There are a few factors to consider when designing stickers as a blog promotional tool:

Audience. Choose the appropriate design that will appeal most to your type of readers. If your audience consists of schoolchildren, your stickers should be bright and cartoony. For teens, your designs must have that element of ‘coolness’ about them. For motorists, your stickers should be visible from the road (such as bumper stickers). And so on.

Cohesiveness. When designing a promotional sticker, keep in mind that it’s better if it echoes your blog’s layout, colors, and fonts. Most importantly, your logo. Remember that your sticker is a miniature representative of your blog, and it will be attached to places where your blog can’t go. So make sure that when people see your sticker, they can immediately associate it with your blog, and vice-versa.

Visibility. Your sticker should create an impact from the first few seconds people see it. If your design is too complicated, or too plain, it’ll be just another sticker. Worse, people can see it as an eyesore — unless that’s exactly the effect you’re aiming for. Make sure your sticker easily gets attention for the right reasons.

Executability. So you want a metallic spiral with a dozen red roses wrapped around it. Plus unicorns. Problem is, your sticker size is one square inch. Aside from this design being difficult to spot, much less recognize, it’s hard to execute within such a tiny space. Chances are, your designer and printer will quail at your design and size specs if you expect them to turn out a perfect rendition of an unrealistic design. It’s better to use a simple yet vibrant design that can easily be replicated in various sizes.

Printing. Your sticker design may be spot-on, but with poor printing services, your efforts will be wasted. Check around first for reputable sticker printing outfits, such as the makers of Print Runner Stickers. That way, your investment is more likely to yield large returns in traffic and even customers.

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