Twitter has proven itself as a very effective SEO tool. Its usage of hashtags as a way to categorize tweets makes it quick and easy for users to search for relevant topics and discussions within the site and the Internet.

By putting a hashtag on your posts, you can greatly improve your [website’s] visibility and web presence. Below are lists of Do’s and Don’ts, which are basically some tips that ought to help you effectively incorporate hashtags in your tweets.

Hashtag Dos:

• Consider including hashtags in each or most of your posts. It has been proven that tweets with hashtags get more retweets.

• Include a relevant hashtag and you’re likely to reach new and potential followers. Followers with the same interests or niche as yours are more likely to retweet your posts.

• Aside from using relevant hashtags, try to use one that is either a common term or is currently a ‘buzzword’.

• Use hashtags when attending, organizing, or following any kind of event. Make that hashtag unique to the particular event, to make it official. If you don’t use an official hashtag, various people will come up with their own hashtags and the main topic will end up being spread too thin, thus losing its relevance.

• Create your own unique hashtag, especially if you want to stand out from the rest of the tweets that are in the same niche as yours. Also, it is a great way to categorize your tweets for future re-purposing.

Now, before you head off to your Twitter account and start sending out a barrage of tweets just because you’re excited to try it out, restrain yourself for a moment. There are things that you should refrain from doing unless you want Twitter to suspend or terminate your account for spamming. Below is a list of telltale signs that Twitter uses to detect a potential spammer, so be sure to tweet carefully.

Tweeting Don’ts:

• Post unrelated updates to a popular topic, especially if it’s currently trending using #.

• Send huge numbers of unsolicited @replies or mentions.

• Create a purchasing account in order to gain followers.

• Repeatedly post other users’ tweets as your own.

• Post duplicate content over multiple accounts or multiple duplicate updates on one account.

• Post misleading links.

• Post tweets that consist mainly of links.

• Create Points of Interest to namesquat or spam.

Well, there you have it! Hope you make good use of the above tips so that you can fully maximize on the benefits of using Twitter to aid in your SEO performance. Happy tweeting ,everyone!

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