How much information you show in your RSS feed can mean the difference between losing subscribers and losing site traffic. There are two ways you can display your posts in an RSS feed reader: full text and summary. In full text, readers can get to read the entirety of your post without having to go to your website. Some bloggers don’t like this because their blog loses hits or page views.

On the other hand, if you choose summary, you only get to show the first two sentences of the blog posts (and with no pictures), which kind of limits your chances of catching your readers’ attention (and probably even making them curious enough to read the rest of your post). Believe it or not, some blogs even lose subscribers simply because their titles or summaries in the RSS feed were too vague to catch the readers’ attention, especially if the readers are in a rush or just feeling too lazy to click.

One way to fix this it to control how much information is being shown in your post feed. So how can you do this? With plugins! And one such helpful WordPress plugin is called mPress Custom Feed Excerpts.

Installing it in your WordPress blog is simple and easy.

Once installed, you can input as much information as you want in your feed while creating your draft and just append a <more> tag at the end which will insert a “continue reading” link to your feed. This won’t guarantee an increase in page views but it’s still one step towards getting it.

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