Gone are the days when companies used to rely on brochures, flyers, postcards and business cards for their business promotion. The e-commerce industry has grown immensely in a very short period of time. Only, if you have introduced a shopping cart on your website, you should expect to generate some good revenues only if your website is capable of making the visitors happy. If you have a business which can be established online and if you think you can have a large clientele of people who are in the habit of shopping online, you should be aware of a few important characteristic of a well designed e-commerce website before you invest in online websites. Similar to printed brochures, an effective e-commerce site will allow a client to learn about your products and place orders easily.