Just when Google thought that it has a comfortable lead over the rest of the competition and a complete stronghold over the biggest market share in online search traffic, China suddenly comes along and bursts their bubble.

It seems like Google’s domination as the leading search engine isn’t worldwide after all. Over in China, the Internet search giant is in fourth place when it comes to traffic market share, according to a Chinese traffic stats company called CNZZ.

It is beaten by a local web service called Baidu (Baidu, Inc.), which has a huge market share of 72.97%. It is then followed by two other local competitors; Qihoo 360 and Sogou. Below is a table showing a complete rundown of the rankings in China:

It’s not just China, however. In the U.K., Experian Hitwise also released a report that shows Google dropping below 90% (89.93%) in search market share. Meanwhile, Microsoft’s Bing increased from 3.9% to 4.7%, whereas two other players, Yahoo! and Ask, have also gained some ground in the British Empire.

And if you think that’s not bad enough, reports also show that even the usage of Google Maps have also dropped in the Asia’s largest country. It now finds itself in the sixth position in China’s market share after Apple dropped its app from the sixth version of the iOS, according to NextWeb.

There is speculation that the issue regarding the Chinese government’s control over censorship is strongly involved in the matter.

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