If you’re a freelance web developer or designer, you may have encountered some clients who need their website updated, whether they’re aware of this or not. A website needs to be revamped every 5 years or less, especially if it’s for business or e-commerce.

If your clients are unaware of this, these are reasons why regular site updates are necessary:

• Using old SEO techniques that are now considered as black hat may get them penalized.

• Using old HTML and other scripts will only slow down their processes, and is wastes time and money in the long run.

• Old customers may move on to competitors with newer and regularly updated sites.

• Outdated scripts are also susceptible to hackers and malware.

• Zero or outdated social media integration, as well as no mobile and browser optimization will cause them to miss out on potential customers.

A freshly redesigned site can bring your clients more benefits to their brand, such as:

• Using updated CMS makes browsing and transactions much more efficient both for the user and the site owner, saving time and money.

• Optimization for social media, mobile, and new browsers will help them to reach more site visitors.

• The newer scripts and tech developments can be used to add more features to their site.

• Regular updates can ensure the site’s safety and security.

• They stay ahead of their competition.

If your client’s main concern is the budget, you can offer them a basic package to cover design, scripting, and security issues. Make sure that you give them an honest appraisal of their needs to help them see why redesigning their site is needed and important. It’s a small investment that will earn them plenty of benefits in the long run.

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