If it takes a moment for your blog to load, you don’t want your visitors to end up staring at a blank page because they might think that their browser froze or that your site is 404’ed. When that happens, you run the risk of losing traffic. So, why not assure them that your site’s [...]

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Rebranding is certainly not a common practice among marketers. It raises my hackles whenever I am asked to take part in a re-branding exercise because there are so many examples of great failures that I think twice before committing myself to action. It is not just about money, other things are involved intrinsically and a [...]

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