There’s an ongoing debate as to whether you should follow web design trends, and if so, to what extent. Keeping in step with these trends may help you stay updated with the latest developments in design, and it shows your audience, clients, and partners that you are continuously evolving as a designer. On the other hand, being caught up in trends may backfire in that your designs may come off as too ephemeral, lacking in personal identity, and yes, too trendy.
Still, it won’t hurt to be in the know.
For the middle of this year, we’ve rounded up some of the latest web design trends that have been circulating around design communities. You might be able to draw your inspiration from these, and you could use them to help redevelop and update your work.
1. Cards – Popularized by Pinterest and other similar grid-based sites, cards are small, individual sections where you can place self-contained images and bits of information. Each of these sections are independently interactive, so the viewer doesn’t have to flip from page to page to view easily assimilated content.
2. Line icons and ghost buttons – ‘Ghost’ buttons are almost-transparent buttons that are delineated by a thin line. These, and line-drawn icons both push the minimalist aesthetic to its maximum, because they are visually unobtrusive elements in the entire layout.
3. Ghost menus – Just like with ghost buttons, ghost menus are near-transparent, only popping up when you hover over certain sections in the layout. Again, they add functionality without disrupting the user’s entire visual experience.
4. No header images – With minimalism in the forefront, designers are slowly veering away from the use of large headers as a platform for image-based campaigns. This year, the focus is now more on written content minus bold visual distractions.
5. Microinteractions – These are small animated elements that add interactivity to the user’s experience, without taking up space. They can perform several added functions to the page, keeping the user engaged, while at the same time allowing the user to stay immersed in the website’s main content.