A 404 page informs your readers that the section they’re looking for has been removed or doesn’t exist. Its job is to help redirect them to relevant and working sections of your site (usually the home page), and give you both another chance to interact via other active pages.
Usually, a simple and clear 404 message will do. But it’s no fun clicking on a link and finding a dead end, so some designers have come up with more creative ways of depicting 404 pages that will make the experience more enjoyable and engaging for the reader. Here are some of the cleverest designs we’ve enjoyed so far: